Kikkerland Spotted In The NY Times 2013 Gift Guide – Featuring Designer Chris Collicott
Kikkerland Design Inc. in collaboration with its Mexican distributor, Gava Design, and designer Ariel Rojo, held a series of workshops, conference and exhibit for the first annual 2013 Abierto Mexicano de Diseño, in Mexico City.
The events led off with the opening of an exhibit, “Imaginación a la Creación, el proceso de un nuevo producto”, at the MUMEDI (Museo de Diseño Mexicano, www.mumedi.org). From October 23 to 30, over 2,500 students, designers and lovers of design visited. The visitor mix was international , with attendees hailing from Mexico to the Netherlands and Sweden. The exhibit protrayed the design process, from concept to final product to marketing and sales. Visitors were able to view early sketches, prototypes, packaging and final product.
Attendees were invited to leave comments on a Kikkerland online guestbook, www.kikkerland.com/amdguestbook. More than 150 people shared their enthusiasm and pride to see Mexican designers as part of the collection.
“Una de las mejores exposiciones que he visto, las ideas objetos son excelentes. felicidades a todos los que participaron…”
“Fabulosa!!! Haganlo más seguido.”
“La expo me parecio de lo mas inovadora es una muy buena alternativa para los nuevos diseños y para los nuevos diseñadores en sus creaciones.”
“Un excelente forma de impulsar el diseño en México. Felicidades.”
Four workshops took place on the evenings of the 24th and 25th at the Universidad del Claustro de Sor Juana. The workshops, each with approximately 20 in attendance, focused on imagination, product development, packaging and sales & marketing. On the 24th, Ariel Rojo led a workshop, explaining his methods for creating an idea. Students and designers were placed in small groups to conceptualize a new product idea. At the same time, Kikkerland graphic designer Pieter Woudt’s workshop focused on different methods of packaging. Participants bought fresh ideas to current Kikkerland packaging. The next evening Kikkerland designer Jay Lee spoke about product development and asked participants to develop their own ideas for the common comb. Meanwhile, Gava Design’s Claudia Tena with Kikkerland’s Perrine Giacomazzo and Randall Polityka, led a workshop about the sales and marketing of products. After the presentation, students were asked to craft their own product marketing plans.
On the morning of October 25th, at the prestigious Palacio de Bellas Artes, 245 people attended the conference where the four stages of product design were discussed. Ariel Rojo started the conference with his take on imagination. He was followed by Jay Lee, who spoke about taking the idea and developing it into a reality, using the necessary skills needed to navigate the process. Pieter Woudt then took the stage to share his 20 plus years of experience in graphic design and packaging. The presentations ended with Perrine Giacomazzo speaking about Kikkerland’s business model; Randall Polityka discussing Kikkerland’s use of social media; and Claudia Tena talking about marketing in Mexico. After all the presentations, the floor was open for questions, followed by a meet and greet of the presenters and attendees.
The Kikkerland Design presenters, Jay Lee, Randall Polityka, Perrine Giacomazzo and Pieter Woudt, were delighted to be part of the first annual Abierto Mexicano de Diseño, which had over an estimated 180,000 visitors, and to meet many aspiring Mexican designers.
For more information about Abierto Mexicano De Diseno please visit www.abiertodediseno.mx.
For more information about Kikkerland Design please visit www.kikkerland.com.