Even if it’s a bad idea, we always give it good consideration
April 25, 2011 - 6:40 pm
Jan van der Lande interviewed by Core77 at the Chicago Housewares Show
“Kikkerland is a company that designs, creates, and markets fun and functional products. In order to do that, we need good ideas. …even if it’s a bad idea, we always give it good consideration. …we know that designers are the ones that have the best ideas. Sometimes, we take an idea, and help the designer change it a little bit so that it’s marketable. It’s important for the designers that they should go out in the market a little bit more and go to trade shows like this, so that they can see what’s on the market, what’s hot, what’s working well. The people who do that usually score best in their designs.”